The innovation point is the pivotal moment when talented and motivated people seek the opportunity to act on their ideas and dreams.
— W. Arthur Porter

Innovation is the key element to the Piero Cortex as we move forward. At our beginning stage we already have multiple innovative, never seen before products in development and we do this not because of profit but because of the power of imagination and innovation . To be given that blessing of creating something in your mind that which the world has never seen before also gifts you with the responsibility to turn that idea into reality.

The great innovators before us such as Steve Jobs and Leonardo Da Vinci not only had an idea, they also worked very hard to translate that idea into something the world would love. The world would be a different place without people like that and at Piero Cortex we aim to build a company with people like this, so that we can present to people the products that they do not yet know they need in their lives. This is innovation.